What To Look Out For When Hiring A Social Media Manager

What To Look Out For When Hiring A Social Media Manager Acquiring top digital talent is essential for any company or organisation who want to convey a message and build brand image. So what exactly makes a good social media manager and what do you need to look for when hiring for the position? Here are some key factors to consider when looking to recruit a social media professional. Tech-savvy When recruiting for any social media based role, it is important the candidate is knowledgeable of the industry and demonstrates a genuine interest in the area. To find out this, you can structure  questions focused on current trends within social media. You could ask them questions such as, where they see the future of social advertising? Their answers should provide  you with an insight into their viewpoint on the industry as a whole.  To build upon this further you can also ask them about social media trends and their effectiveness. Are the passionate? Can you instantly sense whether a candidate is passionate or not? You may be able to tell Experience Does the candidate  have the relevant  experience? Are they qualified for the role they are applying for? Although this may seem obvious it is essential you understand their work history. This is so you can determine whether they are the best fit for the role. Ask them questions regarding their previous responsibilities to assess whether or not they are capable of taking on the new challenge. Communication Good communication skills will enable the candidate to effectively work with their co-workers from different departments but also allow them to manage their own team.  Having strong communication skills will mean they will work well with other team members. As they will have the ability to express their ideas and thoughts to others. So as a hiring manager, you need to understand their personality and determine whether they will  make a good cultural fit within your company. Results The candidate might be able to get results but can they measure the effectiveness of their campaigns? Presumably, the candidate will have the ability to create content to reach  different audiences. But can they determine what works best for their target audience? Or what content is the most effective for increasing engagement  levels? To find out this, ask the candidate to provide examples of previous campaign success. Then find out their rationale as to why they thought it worked so well. What makes them a standout candidate? Can they provide you with great examples of when they went above and beyond expectations? If they mention an experience where Discover all of the Social Media roles featured on Bubble Jobs here